#indieartisttips
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#duet with @scarlet.foxes Want to know how to go viral on TikTok? There is so much involved when coming up with the best marketing strategy for your music artists page, but these social media tips can increase your reach, growth, and fan base retention.
Let’s go in more depth here so you too can integrate viral techniques into your social media content:
Tip 1: Disrupting the platform and stopping people from scrolling is the number one way to capture an audience on TikTok. Sometimes it feels silly and disingenuous to manufacture an interesting opening, but remember that your music has SO MUCH to offer and deserves to reach people. Utilizing this one technique will immediately increase your viewership.
Tip 2: On-screen movement is one of the best ways to increase watch time by tricking the viewer’s brain to continue watching. When videos generate a high watch time percentage, they’re more likely to be sent to strangers on the app. High watch time percentage let’s the platform know there’s an audience for your content, and so it will favor it in the algorithm above other videos in the same niche.
Tip 3: Integrating your “brand” — I.e. your perspective and aesthetic — into your content in subliminal, subconscious ways is a great way to attract and resonate with the proper audience. Remember: your social media content is a bridge to connect people to your music, and so your content should be a magnet for an audience that will LOVE your music.
#indiemusicianlife #indiemusicmarketing #musicmarketing #socialmediatips #musicmarketingtips #tiktoktipsandtricks #indieartisttips
How to go viral on TikTok. Social media for musicians. Social media tips for musicians. Social media marketing for musicians. How to grow on TikTok. Grow music on TikTok. Social media tips for musicians.
Let’s go in more depth here so you too can integrate viral techniques into your social media content:
Tip 1: Disrupting the platform and stopping people from scrolling is the number one way to capture an audience on TikTok. Sometimes it feels silly and disingenuous to manufacture an interesting opening, but remember that your music has SO MUCH to offer and deserves to reach people. Utilizing this one technique will immediately increase your viewership.
Tip 2: On-screen movement is one of the best ways to increase watch time by tricking the viewer’s brain to continue watching. When videos generate a high watch time percentage, they’re more likely to be sent to strangers on the app. High watch time percentage let’s the platform know there’s an audience for your content, and so it will favor it in the algorithm above other videos in the same niche.
Tip 3: Integrating your “brand” — I.e. your perspective and aesthetic — into your content in subliminal, subconscious ways is a great way to attract and resonate with the proper audience. Remember: your social media content is a bridge to connect people to your music, and so your content should be a magnet for an audience that will LOVE your music.
#indiemusicianlife #indiemusicmarketing #musicmarketing #socialmediatips #musicmarketingtips #tiktoktipsandtricks #indieartisttips
How to go viral on TikTok. Social media for musicians. Social media tips for musicians. Social media marketing for musicians. How to grow on TikTok. Grow music on TikTok. Social media tips for musicians.
Musicians of tiktok, performance videos are a solid way to go to promote your music. You can usually get a more out of them than just a few posts.
If you have 5 different full length music performance vids, and you can squeeze ten shorter vids out of each, you’re setting up yourself for about 2 months of content for one song, or 1 month going hard on the posts. And this doesn’t have to be your entire strategy either.
A blend of unity and variety is a good thing. This method lends itself to both. To keep things interesting enough you can use different sections of the song, different length clips, try different hooks or text among them, and alternate between all the different performances you did.
Add in some stories, any other content you think would be cool, and a lot of engagement with people on the platforms and you’ll probably get a decent response overall (if the music is good).
I hope this helps — remember it’s just one way to go and you don’t have to do this. Any questions let me know :)
#musicmarketing #indieartisttips #musiciansoftiktok #musicpromotiontips
If you have 5 different full length music performance vids, and you can squeeze ten shorter vids out of each, you’re setting up yourself for about 2 months of content for one song, or 1 month going hard on the posts. And this doesn’t have to be your entire strategy either.
A blend of unity and variety is a good thing. This method lends itself to both. To keep things interesting enough you can use different sections of the song, different length clips, try different hooks or text among them, and alternate between all the different performances you did.
Add in some stories, any other content you think would be cool, and a lot of engagement with people on the platforms and you’ll probably get a decent response overall (if the music is good).
I hope this helps — remember it’s just one way to go and you don’t have to do this. Any questions let me know :)
#musicmarketing #indieartisttips #musiciansoftiktok #musicpromotiontips
How to make better music content while spending less time on social media:
Stop the time wasting and soul crvshing activities, start being super protective of your time and attention and focus. Allow yourself more space to get into a better headspace. Be more focused and distraction-free when you work. You’ll make better stuff, be more productive and creative, 100%.
Having to spend a million hours on social media to see progress is not necessary if you manage yourself. I’ve learned this recently and realised just how much time I’ve wasted. I can do a lot more now while spending a lot less time on here.
The numbers I used in the systems examples in the video are random. You can decide how many times to post per week, and how many minutes you can manage interacting with people each day, etc. But some kind of system like this will significantly reduce how much time you have to spend on here and start making it feel a lot more possible.
Another example of a system:
- post 5x per week
- interact with people for 10mins p day
- 30mins of content research per week so you can stay up to date and keep improving
- Check your insights like 1x per week so you can measure your progress.
Make it ambitious but manageable, sustainable. Long term consistency will always win. Keep it super t!ght and do your best not to stray too far from it. I promise you’ll see progress if you can master this :)
If you have any questions let me know! ❤️
Music marketing strategies #musicmarketing #musicpromotion #indieartisttips #musicmarketingstrategies
Stop the time wasting and soul crvshing activities, start being super protective of your time and attention and focus. Allow yourself more space to get into a better headspace. Be more focused and distraction-free when you work. You’ll make better stuff, be more productive and creative, 100%.
Having to spend a million hours on social media to see progress is not necessary if you manage yourself. I’ve learned this recently and realised just how much time I’ve wasted. I can do a lot more now while spending a lot less time on here.
The numbers I used in the systems examples in the video are random. You can decide how many times to post per week, and how many minutes you can manage interacting with people each day, etc. But some kind of system like this will significantly reduce how much time you have to spend on here and start making it feel a lot more possible.
Another example of a system:
- post 5x per week
- interact with people for 10mins p day
- 30mins of content research per week so you can stay up to date and keep improving
- Check your insights like 1x per week so you can measure your progress.
Make it ambitious but manageable, sustainable. Long term consistency will always win. Keep it super t!ght and do your best not to stray too far from it. I promise you’ll see progress if you can master this :)
If you have any questions let me know! ❤️
Music marketing strategies #musicmarketing #musicpromotion #indieartisttips #musicmarketingstrategies
Musicians of tiktok, if you want to become great, you have to be not so great first.
Whether it’s learning how to promote your music, actually making music, or anything you’ve gotta get good at, there HAS to be an amateur stage. Embrace it :)
#indieartisttips #musicmarketing #musiciansoftiktok #musicpromotiontips
Whether it’s learning how to promote your music, actually making music, or anything you’ve gotta get good at, there HAS to be an amateur stage. Embrace it :)
#indieartisttips #musicmarketing #musiciansoftiktok #musicpromotiontips
“Out now” kinda puts the cart in front of the horse. It’s only actionable for people who like the song/your brand, but the content was supposed to get them closer to liking it. You’re moving too fast.@Brynn.Marketing @Brynn.Marketing @Brynn.Marketing #musicmarketingstrategies #musicmarketinghacks #indiemusicmarketing #musicmarketingstrategy #musicmarketing101 #musicmarketingclass #musicindustrysecrets #musicindustrytips #indieartisttips
Get clarity on what you’re missing and work it until it’s no longer a problem. Here’s what I mean by each of these:
Striking content: Anything (preferably music related) that’s unusual, impressive, stand-out, etc. that pulls people out of their zomb!e scroll state and wakes them up. A solid & accessible way I keep seeing this happen successfully is song performances with lyrics on screen and a focus on enhancing your messaging in the video with aesthetic, imagery, etc. Scroll through your fyp for a few minutes and you’ll probably find a great example :)
Reliable traffic: A way or ways you can reliably and consistently drive traffic to your music. If you can do it with free content, amazing. Paid traffic is also good for some people. Pick at least one and learn what you need to learn (if you have any questions let me know).
Storytelling: This is communicating the message and meaning of your song in various ways. Sometimes you can literally say / write about it in your posts, or you can show it with imagery or aesthetic (like in the song performances I mentioned above), or through some clever “POV” thing, or skits / sketches, or or something else.
Quality: Self explanatory, but it could mean something different depending on the post type. Think about your audio & video, the depth of your ideas, how useful or helpful something is, etc.
Consistency: Just keep showing up in a way that builds your…
Brand: your package. The way you connect yourself to a specific audience. Keep working on helping people get to know what you’re all about (music, beliefs, values, personality, interests, image, etc.). This is a long term thing that - when you’re consistent with this stuff - gets stronger as you go.
These are fun to make, I hope they help and let me know if you have any questions :)
#musicpromotion #musicmarketing #indieartisttips #musicmarketingstrategies
Striking content: Anything (preferably music related) that’s unusual, impressive, stand-out, etc. that pulls people out of their zomb!e scroll state and wakes them up. A solid & accessible way I keep seeing this happen successfully is song performances with lyrics on screen and a focus on enhancing your messaging in the video with aesthetic, imagery, etc. Scroll through your fyp for a few minutes and you’ll probably find a great example :)
Reliable traffic: A way or ways you can reliably and consistently drive traffic to your music. If you can do it with free content, amazing. Paid traffic is also good for some people. Pick at least one and learn what you need to learn (if you have any questions let me know).
Storytelling: This is communicating the message and meaning of your song in various ways. Sometimes you can literally say / write about it in your posts, or you can show it with imagery or aesthetic (like in the song performances I mentioned above), or through some clever “POV” thing, or skits / sketches, or or something else.
Quality: Self explanatory, but it could mean something different depending on the post type. Think about your audio & video, the depth of your ideas, how useful or helpful something is, etc.
Consistency: Just keep showing up in a way that builds your…
Brand: your package. The way you connect yourself to a specific audience. Keep working on helping people get to know what you’re all about (music, beliefs, values, personality, interests, image, etc.). This is a long term thing that - when you’re consistent with this stuff - gets stronger as you go.
These are fun to make, I hope they help and let me know if you have any questions :)
#musicpromotion #musicmarketing #indieartisttips #musicmarketingstrategies
Musicians of tiktok, as with everything there are exceptions to this—there are people who make one video and it goes and goes and goes. But if you haven’t had that experience and / or you don’t know how to make that happen—I reckon it’s a good idea to have some backup.
The truth is that you decide what’s valuable to you but the audience decides what’s valuable to them. You don’t get to choose that for them. And I know sometimes the audience doesn’t know what they want, but you can’t make someone like something just because you put a lot of work into it and you think it’s great. It’s frustrating, but it’s reality haha.
At the end of the day, just make whatever you want to make—it’s not my business or anyone else’s to tell you what you can and can’t do with promoting your own music. And you should enjoy what you do. But the suggestion is here if you want it: have a solid plan and don’t assume you know what people are going to like.
I’ve done this heaps and been wrong a lot. And so have a lot of musicians I’ve spoken to or worked with. Sometimes it takes months to find something that’s properly effective. Sometimes a song just doesn’t work on social media. Sometimes something will work early. We don’t know for certain. All we can do is give ourselves the best chance of success by putting ourselves in the best position we can.
Hope this helps and gives you something to think about :)
#indieartisttips #musicmarketing #musiciansoftiktok #musicpromotiontips
The truth is that you decide what’s valuable to you but the audience decides what’s valuable to them. You don’t get to choose that for them. And I know sometimes the audience doesn’t know what they want, but you can’t make someone like something just because you put a lot of work into it and you think it’s great. It’s frustrating, but it’s reality haha.
At the end of the day, just make whatever you want to make—it’s not my business or anyone else’s to tell you what you can and can’t do with promoting your own music. And you should enjoy what you do. But the suggestion is here if you want it: have a solid plan and don’t assume you know what people are going to like.
I’ve done this heaps and been wrong a lot. And so have a lot of musicians I’ve spoken to or worked with. Sometimes it takes months to find something that’s properly effective. Sometimes a song just doesn’t work on social media. Sometimes something will work early. We don’t know for certain. All we can do is give ourselves the best chance of success by putting ourselves in the best position we can.
Hope this helps and gives you something to think about :)
#indieartisttips #musicmarketing #musiciansoftiktok #musicpromotiontips
Replying to @KING DIERRE 🧡🧡🧡 With limited resources you’re better off putting this effort/planning into post-release where there’s at least instant gratification for the strangers you wanna dangle this in front of. Otherwise there’s no incentive to stay tuned in. Teasing is not a good or bad thing, just manage your expectations. @Brynn.Marketing @Brynn.Marketing #indiemusicianlife #indiemusicmarketing #indieartisttips #independentmusicianproblems #tiktokformusicians #tiktokformusician #indieartisttiktok #musicmarketingtips #indieartiststruggle #musicmarketingtip #indiemusiciansoftiktok
Replying to @gemyni__ When independently marketing your music, it’s essential to communicate a core value in everything you do.
As we are artists and art is subjective, the value people get from our music isn’t as cut and dry as a product with a definitive purpose.
To attract a consistent fanbase, we must do as much work as possible to imbue our content and music with as focused of a message as possible. Once it’s published, the consumer has the freedom to perceive the art as they will. If we create with intention and streamline a consistent message in all that we do, we are more likely to hit bullseye with this value and facilitate a reaction from the consumer we wish to receive.
#indiemusicianlife #indiemusicmarketing #indieartiststruggle #indieartistproblems #indieartisttips #musicmarketing #musicmarketingtips #musicpromo
As we are artists and art is subjective, the value people get from our music isn’t as cut and dry as a product with a definitive purpose.
To attract a consistent fanbase, we must do as much work as possible to imbue our content and music with as focused of a message as possible. Once it’s published, the consumer has the freedom to perceive the art as they will. If we create with intention and streamline a consistent message in all that we do, we are more likely to hit bullseye with this value and facilitate a reaction from the consumer we wish to receive.
#indiemusicianlife #indiemusicmarketing #indieartiststruggle #indieartistproblems #indieartisttips #musicmarketing #musicmarketingtips #musicpromo
Musicians if you want to know how to get fans in 2023, a powerful way you can do it is through content. But simply showing up won’t work - you might have already experienced that. Here are some ways you can market your music with content effectively:
Tell stories. They’re the most powerful way of connecting to an audience fast. When we humans listen to a good story, we feel much more connected to the person telling it. This is no joke.
You can straight up tell stories to the camera or include some version of storytelling as you present your music. Just look at all the well done music content that includes some form of story in it: “I wrote this about blah” etc.
Power messaging. In the case of music marketing on social media, this means milking video as much as you can to convey your message in a high impact way. Some ways to do this include great audio and video quality, imagery or scenery relevant to your brand or the message of the song, filters, colours, including lyrics or storytelling with words. Think about doing as much as you possibly can in a video to get the point across (like a music video!).
Finally, use YOU to stand out. You have unique perspectives and experiences. Tell us things we don’t get from others. We love new ideas, interesting takes, personal stories, etc. you also probably have unique skills that you aren’t using. You might feel like they aren’t relevant, but what if you made them relevant? What if you created a new thing by combining your skills and presenting something new to the world?
Like the video says, you and your music are meaningful. We want to see how. We won’t get that from posts that feel like everyone else. Go for a walk today or tonight and have a think - what can you bring us that makes you pop? :)
#indieartisttips #musicmarketing #musicmarketingstrategies #musicmarketingtips
Tell stories. They’re the most powerful way of connecting to an audience fast. When we humans listen to a good story, we feel much more connected to the person telling it. This is no joke.
You can straight up tell stories to the camera or include some version of storytelling as you present your music. Just look at all the well done music content that includes some form of story in it: “I wrote this about blah” etc.
Power messaging. In the case of music marketing on social media, this means milking video as much as you can to convey your message in a high impact way. Some ways to do this include great audio and video quality, imagery or scenery relevant to your brand or the message of the song, filters, colours, including lyrics or storytelling with words. Think about doing as much as you possibly can in a video to get the point across (like a music video!).
Finally, use YOU to stand out. You have unique perspectives and experiences. Tell us things we don’t get from others. We love new ideas, interesting takes, personal stories, etc. you also probably have unique skills that you aren’t using. You might feel like they aren’t relevant, but what if you made them relevant? What if you created a new thing by combining your skills and presenting something new to the world?
Like the video says, you and your music are meaningful. We want to see how. We won’t get that from posts that feel like everyone else. Go for a walk today or tonight and have a think - what can you bring us that makes you pop? :)
#indieartisttips #musicmarketing #musicmarketingstrategies #musicmarketingtips